The Top 5 Things Your Website Needs
Most companies now rely on websites to provide customers with contact information, a list of services offered, company history, and all of the basic information a potential client might need. The website often acts as advertising, customer service, company résumé, catalog, and checkout counter all at once. So how do you make your website the best looking and highest quality site possible? Below are the top 5 factors to take into consideration when designing your website.
- Relevance and context. For a long time website designers who wanted their page at the top of Google search results would simply load the page with keywords. Now, Google algorithms can penalize pages with high keywords but low relevance and no context. If the content isn’t high quality, it could be detrimental. Grammar and spelling errors will severely detract from your page and hurt your company’s image.
- The more images and videos you have, the more engaging your website will be. The top ranked pages on Google typically have more than 5 images. Make sure that the images will load properly and that all graphics are formatted to change with the page’s responsive web design. If the videos and photos do not change size or resolution with the rest of the page when viewed on different devices, it will hurt your clients’ perception of your company.
- Format properly. Most internet users scan web pages while browsing, and few take the time to read a web page all the way through. The eyes are automatically drawn to the top and left sides of the page, looking for bold font to indicate headings. Bulleted lists are also popular for readers. Make your page easy to scan and read so that your customers will be more willing to look through it in its entirety.
- Make it shareable. Social media is one of the top sources of news and entertainment for a many of its users. If you want your website to be seen by large numbers of people, make sure that you have buttons to share it to Twitter, Facebook, Instagram, and more.
- Have good comments. High numbers of comments are indicative of high-quality pages, according to the Google algorithms. Comments that are simply product placement or spam, however, look bad on your website and might turn customers away. Monitor the comments and post thought-provoking articles or blogs that will garner sensible and well-written comments. Discourage hateful commenting and profanities on your website.
As customers increasingly turn to the internet to find companies and services, it’s more important than ever for your website to be high quality achieve high search engine rankings. For additional information on effective web design and development, search engine optimization, and internet marketing, contact SteerPoint Marketing today. We would be happy to help you improve your website and will gladly answer any questions you may have.