The Symbiosis of Web Design & SEO
When it comes to web design and SEO, many think that the two are polar opposites. In reality, web design and SEO function with a symbiotic relationship, meaning that one cannot exist without the other. Without proper web design, your SEO campaign will fail as users become frustrated by a confusing website. Without SEO, your beautifully designed website will never be reached by as many people. By combining both your web design and your SEO campaign, you can maintain this symbiotic relationship and ensure that your website reaches its maximum potential.
Usability is Key
For everyday visitors to your website, what matters most is usability. Users want to be able to view a website that is easy to navigate, aesthetically pleasing, and readable. While your SEO campaign will bring the users to your website in the first place, it is web design that encourages them to stick around and continue browsing through. In this symbiotic relationship, the most important factor to keep in mind is ease for the consumer. Ease in finding, navigating, and locating necessary content on your website will keep the average user engaged.
Social Media Integration
Another key area where web design and SEO collide is in social media integration. Social media integration on your website is now a must-have for any good SEO campaign. All businesses are expected to have a presence on Facebook, LinkedIn, and other social networks. With the integration of these social media profiles comes web design – you will need some sort of sidebar or widget that links to your pages on social media networks.
For maximum user engagement, the links that lead to your social media networks should be visible for the consumer in a uniform manner across your site. They should both attract the user and remain non-distracting. With good integration of social media into your website, more users will become engaged with your brand on Facebook, Twitter, Pinterest, etc.
In addition to social media integration, mobile optimization is another key component of SEO campaigns in this day and age. With smartphones and tablets in all different sizes, your website needs to be adaptable to various scales and levels of function. By using responsive web design, you can keep your website optimized for all screen sizes without creating multiple sites. This will enable users to access your website anytime, anyplace. Optimizing your site for mobile use is quickly becoming an absolute necessity alongside social media integration.