Responsive web design is one of the most influential options out there, largely because it has the support of Google. This unique approach to mobile web design allows a site to automatically adapt to a wide variety of devices in order to improve user experience.
What Is Responsive Web Design?
Responsive web design is a concept that grew out of a forward-thinking article written by Ethan Marcotte back in 2010. The basic idea of responsive web design is that a mobile site is designed to adjust its configuration in order to suit the needs of each individual viewer, whether they are on a smart phone, a tablet, or a desktop computer. To achieve this goal, responsive web design is usually based on the following principles:
- A fluid grid. Each page is segmented to allow individual sections to be readjusted and rearranged to fit different screens.
- Responsive images. Every image on the mobile page is scalable so it fits the screen correctly and doesn’t cause longer load times.
- Media queries. With the help of media queries, mobiles sites use the min-max width of the browser to allow customizable CSS.
By drawing on these three principles, a mobile site becomes highly adaptable so that it is prepared to provide a high quality user experience on any new smart device that appears on the market.
Why Should You Use It?
Responsive web design has proven to be a highly effective way of adapting a website to suit the needs of mobile users. Yet many marketers wonder if it is worth the trouble to invest time and money in such a complicated option, since there are so many choices out there for mobile website design.
Most marketers and SEOs, however, continue to recommend responsive web design for one major reason: Google has thrown its support behind responsive web design. Since Google recommends this method of developing mobile sites, it is naturally the safest and most reliable choice for most web developers.
There are plenty of other reasons to use responsive web design. For instance, responsive web design ensures that visitors to your site will always be presented with a cohesive, appealing site without having to fight through technical glitches. In addition, this option allows you to push important information to the top of the page and make sure that it doesn’t get lost because of a poorly formatted design. By choosing responsive design over a simplified version of your normal site, it is possible to continue to present mobile users with much more information than they would find on a mobile site.
How Does It Affect SEO?
Although some marketers and SEOs have worried that responsive web design might not allow sites to enjoy the same SEO advantages as mobile sites, responsive web design seems to have few drawbacks in terms of SEO. Google’s Matt Cutts recently released this video in order to reassure marketers that responsive web design shouldn’t cause any problems in relation to SEO.
Contact SteerPoint Marketing to find out more about how responsive web design can enhance your company’s online presence!