- While website development refers to the behind-the-scenes aspects of website creation, web design refers to both the way the site appears to visitors and the way that they interact with it on the web. With web design, a number of different factors are involved, including layout, graphics, content, and color and font choices. Web design is what shapes the overall look and feel of your website for visitors, creating a first impression in their minds and representing the overall image that your brand wants to portray.
- Web design is important for any company or organization that has a website. Though many owners believe that they can launch a successful website without professional web design, this often leads to the many mistakes that small business websites make. Some that attempt to DIY their web design often wind up under or overwhelming the user, either creating a very bare-bones site or overloading their website with too many graphics, excessive links, and an overflow of text. Unless you have a professional web designer in the building, it is best to hire an experienced firm to ensure that your company’s website portrays your brand the right way.
- Why is web design so important for your company? Ones website is how you communicate directly with potential customers who are searching for a certain product or service. The design of the website plays a huge role in that communication. A website that is clearly not professionally designed often instills a lack of trust in potential customers, discouraging them from choosing your business. A website that is overwhelming in terms of information will also lead potential customers to seek out another option. On the other hand, professional web design leads to a professional image for your company that inspires customer trust. We are your Indianapolis Website Design team and are ready to take on your next redesign.
- Web design is also crucial to the success of your Indianapolis company because it is inherently connected to SEO. Web design and SEO are tied together in a number of ways; for example, keywords are a major part of a SEO campaign, and they must be used properly throughout the content of your website as well as in title tags, alt text, meta descriptions, and other key areas.
SEO and web design are also connected through social media, which can be integrated into the design of your website through social share buttons and other features, improving SEO by increasing your visibility. In addition, mobile optimization is becoming more and more important to search engine rankings, and utilizing responsive web design will optimize the website for all types of devices. As an Indianapolis SEO firm, we can seamlessly integrate your company’s SEO campaign into the design of your website.