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Web Development

Web Development Starts With SEO

Clients tend to spend more time and money on making the site look good than functionality. During the implementation phase, the site’s layout and work flow is identified, and improvements are adjusted to maximize and capture more clients through the website.

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At SteerPoint Marketing, we offer website development services that work for you. Web development is the backbone of your Indianapolis internet marketing campaign; it is what ensures that your website not only looks good, but is optimized for search engines, allowing it to be found on the web. Our team ensures that the development of your website is intertwined with your SEO campaign. SteerPoint Marketing offers both quality web development services as well as website tracking and analysis, which allows us to monitor your website and make improvements in the future. At SteerPoint, we work with your company to ensure that your website meets your needs and exceeds your expectations.

What is Web Development?

While many use the term “web development” interchangeably with “web design,” the two are actually different aspects of website creation that overlap in many areas. Web design primarily refers to the look of your website and the way that visitors interact with it. Web development consists of what lies in the background – the programming that actually allows the website to run. Despite this distinction, both web development and web design are critical aspects of your website.

Who Needs Web Development?

All businesses require web development. Web development is especially important for small, local businesses that may not yet have an up and running website. As potential customers become more and more reliant on the web to locate products and services, it is imperative that your small business have an online presence that can be easily found by users. With website development, your small business can grow and generate new business via the web.

Web Development & SEO

One downfall of many business websites is that companies often focus more of their time and money on making the website look good rather than on the functionality of the site. At SteerPoint Marketing, we know that good web development starts with SEO. SEO is an integral component of web development because it helps your site actually reach its target audience, generating leads and increasing sales.

There are many ways in which SEO is intertwined with web development. First, SEO is an important part of the navigation of your site, which should take on a logical path that search engines and users alike can follow. In addition, the URLs of your website should utilize keywords and be understandable to search engines. SEO is also important during web development in terms of using keywords strategically in navigation, title and header tags, meta descriptions, file and folder names, links, and more.

Tracking & Analyzing Your Website

Web development does not end when your website is launched. Tracking, analysis, and making improvements are also key components of the web development process at SteerPoint. Did you know that less than 2% of all websites created today will be fortunate enough to never require any updates? This means that 98% of all websites do need to be improved. Unfortunately, many companies fail to follow through at the monitoring stage of web development and do not use either analytical or verbal feedback to make improvements. Think of your website as if it were a car – eventually, you will need to add more gas, install new tires, and replace the brakes. This is not because your car is broken, but because nearly everything needs to be improved over time.