Connect the Dots to Your Customers
The most fundamental step in your SEO strategy is finding and implementing the right keywords through keyword analysis. Keywords are critical to search engine optimization because they are what enable the search engine to connect searchers to results. For example, if you were looking for ketchup in the grocery store, you would search the signs for each aisle to find the word “condiments.” When it comes to search engines, keywords act as the signs that direct searchers to your website. There are certain ways to use keywords to ensure maximum SEO and raise your page’s rank in search, such as proper keyword density and placement. Read on to learn more about using keywords in SEO.
What Are Keywords?
As we discussed above, keywords are the signs that allow people to find your website using search engines. Keywords can be both singular words and phrases, such as “SEO” or “Indianapolis SEO.” Essentially, the keywords that you use on your website should be the types of words and phrases that people use when searching for the content that you offer. Many take advantage of long tail keywords, which are keywords that are longer and more specific. In contrast to head terms, which are more popular and widely used keywords, long tail keywords are less competitive but more often convert to sales.
Keywords cannot just be placed on your website – they must be properly worked into your content naturally and at the right density. When used correctly, keywords improve the ranking of your website and allow it to rank higher on search engine results pages. However, if keywords are overused, search engines may ban you for spam. This will push your website down in rankings and prevent you from attracting new visitors.
Finding the Right Keywords
Finding the right keywords to use on your website involves employing a number of research methods. One way to locate good keywords is to utilize your own customer research. This will help you determine what keywords your customers are using to find your website. You can also do this by using analytics software such as Google Analytics, which will show you some of the keywords that searchers are using to navigate to your website.
There are also many other sources that allow you to do research on keywords, including Google’s Adwords Keyword Planner, Google Insights for Search, Google Trends Keyword Demand Prediction, Wordtracker’s Free Basic Keyword Demand, and Microsoft Advertising Intelligence. These tools can help you determine what keywords are best for your website.
Where to Use Keywords
There are many different places on your website where you can utilize keywords. First, keywords should be used in the URLs, title tags, and meta descriptions for your web pages. Second, keywords should be strategically used in your page content. This includes headings, subheadings, and the body copy of each page. In copy, keywords should be used naturally. Having keywords that are relevant and flow in the copy is more important than keyword density; in fact, keyword stuffing, or overusing keywords, will result in a penalty from search engines. Finally, you should also be using keywords in both anchor text and alt text for images.
Keyword Services From SteerPoint
At SteerPoint Marketing, keyword search is a major part of our SEO services. Our team of Indianapolis SEO consultants will aid your business in finding the right keywords for your industry based on rankings, analytics, and research. Once we develop a list of keywords that your business should focus on for maximum results, we will implement a strategy for integrating these keywords naturally into your website. To learn more about our keyword search services, contact SteerPoint today for a free consultation.