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Brand Identity for the Web

Brands shape how our clients view us. When it comes to representing your company, branding online is just as important as branding offline. Your online presence needs to show a unified image that aligns with your company’s branding efforts. At SteerPoint Marketing, we can help your business improve its brand identity and ensure that this image matches your vision for how your business is portrayed. This will help your customers recognize your brand, instilling a sense of brand loyalty and building a solid customer base. Through good online branding, your business can strengthen its web presence and enhance its Internet marketing efforts.

What is Brand Identity On the Web?

You may be wondering what exactly defines your brand identity on the web. When it comes to your brand online, all representations contribute to how your customers view you. To project a unified brand that instills trust in potential customers, your company needs to take control of its online brand, from your website to your advertising space. Projecting a solid brand identity makes your company more credible and helps you grow and succeed.

Indianapolis Branding

Who Needs Branding Online?

To determine whether or not you need help with your online branding efforts, ask yourself the following questions:

  • Does your website align with your company’s branding efforts?
  • Do your website, ad campaigns, and printed materials present a unified brand identity?
  • Does your link campaign project your business’s brand identity?
  • Do you know what the difference is between online ads for branding and traffic?

If the answer to any of the above questions is “no,” you are in need of help with your online branding efforts.

The Importance of Branding Online

Online branding is key to your Internet marketing strategy. Why is online branding so important? First, branding on the web is critical because it helps customers find your business. Branding online first and foremost involves having a web presence through your website, social media profiles, etc. With proper branding, you will not only allow customers to find your business, but also create brand recognition. Through brand recognition, you build trust. Customers like to know what your brand is before they place their trust in it, and portraying a unified brand identity helps customers take that step to recognize your brand. In turn, building customer trust leads to higher rates of conversions into sales.

How to Build Your Brand Online

There are a number of ways to build your brand online. The first step is to research your target audience and understand what they are looking for. This will help you determine what message you need to send through your branding efforts. Next, create your brand through your website and social media profiles. These should be consistent with your logo, brand name, and other relevant information. Another important part of branding is keeping track of your brand’s online reputation and ensuring that you are portrayed positively online. Through these strategies and more, you can begin the process of building your brand online.

Branding Services From SteerPoint Marketing

SteerPoint Marketing offers a number of branding services to ensure that your company presents a unified image throughout all promotional materials. Our services include:

  • Websites
  • Ad Campaign
  • Logos
  • Printed Materials

At SteerPoint Marketing, we bring over 10 years of experience in Indianapolis internet marketing to the table. Our skilled consultants can work with your brand to develop the materials that will represent you best, both offline and online. We know that your brand is the most important part of your internet marketing campaign, which is why we provide you with high quality services and strategies that work for you. To learn more about our branding services, contact SteerPoint Marketing today for a free consultation.