Is Local SEO the Best Option For You?
We know what you’re thinking right about now; “How is Local SEO any different than regular SEO?” Well, that is a good question and YES, there is a difference. What is relevant to the locals in Worcester, MA is not always going to be what a cowboy down in Texas is looking for. You need to make sure that if you have a business and plan to succeed on the patronage of your community, you need an SEO plan that is targeted for it.
Let’s assume for a moment that you are about to start a tree stumping service in the Indianapolis area, and your website just went live. The first thing you will want from the website are qualified leads. They are after all what grow a business. But in order for your website to generate those qualified leads, it needs to be found. So, you start an SEO campaign with backlinks and Metadata that have keywords like “stumping,” “stump grinding,” “stump removal,” etc.
In the above situation, wouldn’t you think that getting found by someone in Idaho would not be considered a qualified lead? What you need are prospects in the Indianapolis area. A 50-mile radius would be even better. Customers who need your services in the Noblesville, Bloomington or Speedway area would be more desirable, right?
That is why it is so important to make sure that if you are a local business ONLY that you ONLY do local SEO on the web. This can be accomplished in many ways. You start by setting up a Geo-Location on Google and on other major search engines. You then do the keyword research for what your potential customers are looking for and incorporate that into a weekly blog. You also include keywords with specific locations in it such as “stump grinders in North Indy.”
But it is also important to make sure that you utilize professionals on local SEO campaigns because if some of your backlinks are placed on a site that has been blacklisted for SPAM, then you also run the risk of getting the same label, and you will get penalized in the search results. Local SEO professionals have been doing this for a long time and are up-to-date with all the algorithm changes that take place, so rest assured SteerPoint Marketing can be on top of it for you.