Google Warning: Your Website Must Be Mobile Friendly
Anyone who wants to stay in the online marketing game as a relevant player must develop mobile-friendly sites. Google has been sending out notifications to non-mobile friendly sites on a massive scale. Until recently, being mobile friendly was a highly encouraged option, but not required to develop rankings in Google’s search. Now, it appears that Google is sending a message that seems to very clearly indicate that a mobile ranking algorithm might be implemented at Google soon.
To rank well in search engines in the near future, websites must be mobile friendly. Period.
Notifications are being sent through Google Webmaster Tools with an error message reading, “Fix mobile usability issues found on . . .” Formerly, these indicated more critical usability issues, but now they are targeting non-friendly sites on a large scale basis.
To test your site or others for mobile friendliness, Google has already launched a testing tool designed to let you know where you rank. We’ll be keeping an eye out for word that the new search algorithm has launched, but the time to take steps toward improving your mobile usability is right now.
At the end of 2014, we all knew that mobile optimization was going to be a large part of an SEO strategy in the future, and it appears that time is here. Almost all American adults own some sort of smart device whether it’s a phone or a tablet, and the adoption rate of mobile use is rising rapidly. To keep up with the demand and remain relevant online, it’s important for all of us to focus on creating mobile-friendly sites that are engaging and streamlined.
One of the most effective ways to implement this changes is by developing a responsive web design that will integrate your current content into a seamless experience regardless of the type of device used. Instead of creating a site that has to be modified independently for device specifications, responsive design provides automatic scaling and is becoming the most commonly used form of web design in the market.
For more information about what we expect to see from Google in the near future and to learn more about enhancing your website for usability across all devices, contact our professionals at SteerPoint Marketing today. We’re staying on top of the latest trends and developments to ensure all our clients understand the latest news from Google and are prepared for the future of mobile usability.