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Google Testing Icons to Highlight Mobile-Friendly and Unfriendly Sites

Today, people are using phones more and computers less when it comes to accessing the internet. Unfortunately for some websites, this could mean a serious downgrade in the search rankings. Google is currently testing icons that alert users to “unfriendly” websites – sites that do not load correctly, or at all, on mobile devices.Untitled design (86)

Google’s icons will alert users to unfriendly sites via a picture of a smartphone with a slash through it. If a site is mobile-friendly, the icon that appears will be a small smartphone outlined in green. Interestingly, this will not be the only option related to mobile sites. Various news and technology-related sites project an increase in this type of identification from Google and other companies as the need increases.

It is important to note that accessing the internet via a mobile device is not a passing fad. Over one billion people access the internet using this technology every day. Unfortunately, many of these people run into website problems such as slow download times, overly busy pages, broken links, pop-ups and missing links. Since online traffic accounts for a great deal of business these days, many organizations find themselves losing customers.

Therefore, business owners must keep educated on how to make their websites as mobile-friendly as possible. Here are a few basic tips:

  • Keep everything updated. Customers will leave a website quickly if they realize it’s too busy. A mobile-friendly website is a condensed version of what your customer already sees on a computer. Make sure links appear frequently and are clearly labeled, testing links often to ensure they still work. Also, place listings on popular sites such as Yellow Pages or Trip Advisor, so new customers can find the business.
  • Make fonts friendly. Many business owners know not to use illegible fonts or make text too small. However, in an attempt to be creative, they may go overboard in other ways. Too much color, flashing links, or different font sizes are all mobile friendliness deterrents. Keep fonts uniform, such as Times New Roman, and choose a font in the medium range, between 24 and 28 point.
  • Be clickable. Always ensure customers can find what they need in three clicks or less; otherwise, they’ll leave the site. Also, use plenty of SEO-friendly terms and long-tail keywords to direct viewers to your site.

Don’t be a Google mobile “unfriendly” site – let us know at SteerPoint Marketing what we can do to help.