Facebook vs. Google: Who Will Win the Fight for Search Engine Supremacy?
Mark Zuckerberg isn’t slowing down any time soon. Recently, a handful of mobile users have had the opportunity to search through old statuses, posts from friends, and other items in their Facebook past. While the giant social media platform hasn’t officially entered the competitive world of search engines, Zuckerberg is hinting at an upcoming process moving the company towards this future.
Early Testing is Happening Now
The mobile testing gave users an opportunity to search old content as a trial for Facebook’s new Graph Search, a feature allowing members to make exciting new connections by searching for people with specific interests like Japanese food or exotic pets. This type of new search will be a major bonus to users as the technology becomes more sophisticated in the coming years.
A Vision of the Future
However, one big question remains: how does Facebook plan to compete with search engine royalty, Google? Zuckerberg is confident his approach to search will overshadow Google’s in the next several years. His confidence is based on three essential factors.
First, the amount of data contained on Facebook is far greater than any other online platform. At the platform’s Q4 earnings call in 2013, Zuckerberg commented, “There are more than a trillion status updates and unstructured text posts and photos and pieces of content that people have shared over the past 10 years, and indexing that was a really big deal… a trillion pieces of content is more than the index on any web search engine.”
In addition to this huge data index, Zuckerberg plans to continue honing the search capabilities of Graph Search to build its intelligence beyond the standard of Google. Finally, his plans for the abilities of the Facebook search engine will allow users to seek and find advice through voice searches and more.
Is Competition Going to Happen?
Although Facebook plans to be a direct competitor to Google, Google also continues to grow and evolve as the leading search engine. Therefore, is it possible for Facebook to become an equal soon? The two titans have fought for dominance since the beginning. After watching Facebook’s social-networking success, Google launched Google+, which has never risen to directly compete with Zuckerberg’s empire.
Facebook hasn’t displayed many weaknesses yet, but the road toward search dominance won’t be easy for the company. As Zuckerberg steers the powerful network in a new direction, the risks are endless. However, risk-taking is part of successful business, and Zuckerberg continues to defy the odds with every new challenge he approaches.