Facebook Targets Snapchat Crazed Masses with Their New Slingshot
Mobile phone technology has taken the world by storm, with more people downloading and purchasing apps every single day. The most popular apps across all mobile phone technology are the ones that have been around for a long time, such as Facebook, Google, and YouTube. But new apps are also incredibly popular. Candy Crush, for example, was the most downloaded app of 2013, though it did not crack the top ten most used apps (the top ten were mostly apps that had already been downloaded years before).
Another app that has enjoyed an incredible spike in popularity is Snapchat. Snapchat was developed as a picture sharing app in 2011, and is now used regularly by 26 million people. The app allows a user to take a picture or a “selfie” and send it to any one of their friends. The catch is that the picture will only be visible for ten seconds or less, at which point it disappears. Thus, friends can send each other explicit or embarrassing photos and have no worry of the photos being shared.
Statistics show that there are 400 million pictures shared every day through Snapchat, 32 percent of them sent by teens aged 13-17. Especially among the younger crowd, Snapchat has gained a dedicated following and shows no sign of slowing its momentum any time soon. Other social media companies are now looking for ways they can catch and ride some of this momentum. Businesses are looking to take advantage of the cultural habit of capturing and sharing every waking moment with friends and families.
Facebook, already the most popular mobile app, is one of the companies hoping to expand their influence in the world of social media. Facebook’s newest app, called Slingshot, works in a similar fashion to Snapchat, but its makers hope that it will be even more successful with the addition of several features that Snapchat lacks.
Slingshot has been widely anticipated for some time, and was finally released on June 17th. It is one of the many apps that Facebook plans to release in the coming months and years as they expand their social media influence to connect people from all over the globe. Slingshot works on the same basic principles as Snapchat, but with an added catch that makes it more interactive.
A user takes a photo or video, captions it, and “slings” it to a friend. That friend must then send their own picture or video back in order to see the one that they were sent. This turns the app into more of a conversation than simply a sharing of photos, though the image will still disappear after it is viewed and returned.
While it will take some time for the app to catch on and gain mainstream popularity, Facebook is hopeful that their newest mobile efforts will be successful. Have you tried Slingshot? Tweet us @SteerPoint!