A comprehensive marketing strategy entails reaching your customer base and promoting your business in every way possible. It’s not enough to produce unique social media posts, videos, and traditional marketing yourself. It’s just as vital to deliver that content across all platforms to create as many impressions as you can. A critical piece of every marketing plan should involve email marketing in addition to social media, content creation and SEO.
That’s why SteerPoint Marketing has partnered with Constant Contact to give our clients the best in email marketing. With multiple templates designed to send the perfect message to clients in appropriate formats, Constant Contact gives SteerPoint’s clients a leg up in staying in touch with our clients. The possibilities of reaching your customer base through Constant Contact are endless. Not are you able to send unique content, but you’re able to categorize customers’ lists, track your impressions, and create instant promotions all at the touch of a button.
At SteerPoint Marketing, we provide customized marketing solutions for businesses of all sizes, and we’re proud to be a Constant Contact Certified Solution Partner. Our expert team of marketing professionals knows how to get you in front of your customers, and we have the tools to make those impressions last.
Here are just a few reasons why an email marketing campaign is essential to your business:
Stay Connected to Your Clients
Creating impressions with a customer base that receives their information in many different forms can be tricky, but it’s really all about making an effort. One excellent communication avenue is through social media. A significant chunk of your customers likely check Facebook, Twitter, Instagram, Linkedin, etc. on a regular basis. But you still might be missing a few. To many, checking their email is the best way to communicate. Creating content delivered right to your customer’s inboxes is a great way to be seen.
Let’s face it — your consumers are using their smartphones and tablets when they’re viewing your page. An advantage of email marketing is that you send a message directly to your customers’ fingertips.
By streamlining your content into emails, you’re enhancing your brand. Your company can relay its message across all platforms and is able to create a unified message and an expanded reach.
Promos and Campaigns
Providing your customers with an electronic coupon incentivizes them to use your products and services ASAP. It’s just like a mailer, but you skip on expensive overhead with shipping. By the same token, you’re able to announce new campaigns for products and services in a breeze.
Increasing accessibility and reach without much expense can alleviate your marketing budget and help you expand your business in other facets.
By sending emails to your customer base you’re encouraging engagement with your site. This can be through inciting clicks and actions in your email, driving people to your RSS feed and integrating the content of an email into a digestible newsletter for customers to browse. All of these significantly improve SEO.
To get started with your Constant Contact email marketing campaign, contact us at SteerPoint.