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Drapery Street – Responsive Design

SteerPoint Design recently completed another responsive design project for our clients – The Drapery Street in Carmel in the Indiana Design Center. This client works with colors, designs and textures daily – so, we were not surprised they entered into this website redesign project with impressive assets that included print publication designs, top quality photos, smartly edited videos and a well-written map of very complete content.

Our work was in the area of creatively integrating all of these elements.  Of crucial importance to the site is the ability to display photo galleries of their work and make them easily accessible for potential new customers.  A comprehensive product gallery featuring their line of Hunter Douglas products was created and scaled for future growth.  .

We are finding that some potential clients inquire about what responsive design is?  Basically, the website adapts in appearance according to the device – computer, tablet or smartphone – upon which it is being viewed. RWD is known as the optimal viewing experience, so the viewer does not have to resize and scroll.

Mashable explains responsive design – “In simple terms, a responsive web design uses ‘media queries’ to figure out what resolution of device it’s being served on.”

With tablet sales expecting to exceed 100 million this year, and according to Nielsen, the majority of U.S. mobile subscribers now own smartphones, not feature phones. At SteerPoint, we think responsive design will be the direction for the continuation of 2013.