All You Need to Know About Google Panda 4.2
Following Gary Illyes’ announcement this past July, Google has officially released Panda 4.2 to its users. Many business owners and website managers are curious about how this will affect their SEO results and concurrent internet traffic. Fortunately, Panda is fairly easy to sum up, and with the right knowledge, you can use it to your advantage.
What Panda 4.2 Will Do Differently
As we know, Google Panda helps weed out low quality content with an algorithm that caters to high quality content sites and well-placed SEO information. While this carries many benefits, it can hurt several smaller websites whose developers and managers are just starting out, or who don’t update often because client demand is not yet at its peak. Panda’s new refresh will change only about 2-3% of queries, as opposed to percentages between 3 and 7.5% in earlier years. This will allow search engines to weed out low quality content but may also give new websites more time to update their information, become familiar with current SEO techniques, and increase search engine interest.
According to Google, sites that already have high- or medium-ranking content will probably rank higher with the new Panda refresh. However, Google warns that if your website comes under fire from Panda after the refresh, you’ll need to wait about a month to make significant changes. At that point, the rollout period will be over, giving website managers the opportunity to fix mistakes.
How to Stay on Panda’s Good Side
If you’re worried about how Panda will affect your website and traffic, there are a few key actions you can take, including –
Watch for old or duplicate content. If you can, delete duplications or old content before the rollout period. If not, make notes regarding old content during that period so you can delete it later. Avoid broken links, several blog posts in a row on similar topics, or information about events that have already taken place.
Make your content authoritative. You have a website or business in part because you’re an authority on your product, service, or topic. Your website should reflect that. If you own a restaurant, post blogs with reputable links about new healthy eating trends, how to improve food presentation, and similar topics. If you’re a teacher with a personal website on the side, write about the year’s top children’s books or how experts say you can help kids with math homework.
Don’t suck up. Resist the temptation to overload posts with keywords or links just to force SEO improvement. Your page will look overstuffed and artificial.
This new version of Panda will change the game, but with regular updates and fresh content, it should be advantageous to both successful businesses as well as those just starting out.