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7 Web Design Tips for Creating User-Friendly E-Commerce Sites

E-commerce websites present a unique challenge to web designers, who have to consider a completely different set of elements when designing a site for an e-commerce client than they would for any other clients. In order to make sure that your e-commerce site is best equipped to attract customers and encourage conversions, incorporate the following strategies into your web design.

1. Include Filters

When customers visit an e-commerce site, it’s important for them to be able to quickly find exactly what they’re looking for. Filters provide an ideal path for customers to cut through the chaos of all your different products and find exactly what they want. Without filters, you may find that visitors get frustrated with the site and leave before they view the right product.

2. Streamline Navigation

Again, great e-commerce web design is all about making the shopping experience easy and enjoyable for customers. Navigation should be simple and obvious. Fly-out or drop-down menus are often the best option, as they allow for quick navigation without taking up a large portion of the page.

3. Utilize High Quality Images

For e-commerce sites, images are essential. An effective e-commerce web design should include attractive, high quality images that draw the eye and are designed to load quickly so customers don’t get bored and leave. Choose images that adequately showcase the best features of each product so that customers feel confident about making a purchase.

4. Link to Social Media

Social media can provide a lot of free extra exposure for e-commerce sites. Web developers should include social share buttons that are discreet enough to not be obnoxious, but are still visible and easy to use. Pinterest is especially important for e-commerce, so make sure to include a share button for it so that shoppers can easily pin your pages!

5. Introduce a Unique Design Element

Although there are a myriad of e-commerce web sites out there, some of them are still able to come up with unique design elements that help them stand out from the crowd. Consider an unusual color scheme or graphic element that will seem unusual and appealing to shoppers.

6. Offer a Preview of Products

Quick previews are often highly effective because they provide a taste of a product which can make a speedy shopper intrigued enough to slow down and visit the actual product page. Make sure that your product preview windows include high quality images, a succinct, enticing description, and possibly ratings based on customer reviews.

7. Don’t Forget SEO

Even though e-commerce sites require a completely different approach to web design, they still need the benefit of effective SEO practices. H1 and H2 tags, keywords, and a solid site structure all contribute to increased visibility in the SERPs.

Contact SteerPoint Marketing today so we can take care of all your e-commerce needs.