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5 Internet Marketing Tips for Small Businesses

Internet marketing has never been more important for small businesses than it is right now. Not only is internet marketing less expensive than traditional marketing, but it also yields a higher return on investment, or ROI. However, many small businesses are still struggling to hone in on the best internet marketing strategy that fits their needs. With the following five tips, your small business can improve its internet marketing strategy.

1. Scope Out the Competition

The best way to ensure that your internet marketing strategy is on par with your competitors’ is to check out their online presence. To see who your top competitors are online, you can simply do keyword searches using the keywords and phrases that your business is targeting. Visit your competitors’ websites and see how they are reaching potential customers with their online presence.

2. Update Your Blog Weekly

Blogging is one of the most important parts of your internet marketing strategy. Keeping your blog updated regularly is crucial for a few reasons: it improves SEO and draws higher rankings for your website, it provides a space for customer engagement, and it gives you something to share on your social media networks. By blogging weekly, as we do here at SteerPoint Marketing, you can improve your internet marketing campaign and expand your reach.

3. Target Your Local Audience

For small businesses, internet marketing is all about going local. By targeting your local audience, you can ensure that you reach those who are most likely to actually visit your physical location and make a purchase. Furthermore, local internet marketing maximizes ROI for small businesses because it doesn’t require you to compete with the big guys for national search terms. Remember that mobile optimization is an important part of your local internet marketing strategy.

4. Share Your Story

When it comes to connecting with customers online, nothing is more effective than sharing your real-life story. Whether your business has just completed a local project or is participating in a community service event, those are the types of stories that you should be sharing online. This will humanize your business and create a connection between you and the customer that lasts.

5. Don’t Forget Testing

Last but not least, the key to improving your internet marketing strategy online is to test, test, and test again. You should be conducting tests on both your online ads and your website to ensure the effectiveness of your internet marketing campaign. If you find that a component of your strategy is simply not working out, do not be afraid to cut it and try for something new.