Yes that’s right everything we know for Google is about to change. They are about to systematically launch a new search results page over the next few months. To achieve this new “personalize search experience” they will track (whether you like it or not) your search results/behavior and will use this as part of the new regional search results. Great example – if you search the word “pizza” Google recalls your ip address and identifies you are in Indy and bam you get forced local search results. That’s great for the people who needed the help in typing the right search term but bad for those trying to run a national platform product. You will also be able to remove search results from the organic section. This is designed to allow the viewer the ability to remove the spammy sites and companies they will never do business away from future search results.
Posts Tagged "Ranking"
SEO More the Search Results!
Ok for everyone out there that thinks SEO is all about search results you need to keep reading!
We all know that an effective SEO campaign will get your web site high on the search results but a properly position SEO campaign will also help with your company or product brand. For example – I recently took on a client Castalia Homes for an SEO campaign for “Green Builders Indianapolis”. We all know the housing market is in the toilet and fewer people are looking to build a home. So this campaign was to gain in the rankings so that when the market starts to turn Castalia Homes has been branded as the Green Builder in Indianapolis. In fact by being found on page one of Google Castalia Homes was featured in the local newspaper as a Green Builder in Indianapolis.
So when you say you don’t need SEO for your company’s web site you are eliminating Brand awareness on the web.
