Paid Search Marketing Services
SteerPoint Marketing manages the day-to-day bidding process over the long term. We’ll develop practical position goals and maximum bid prices, while providing you with straightforward counsel. We’ll manage keyword selection, determining what’s best for your business and target audience. SteerPoint Marketing monitors your impressions as they relate to click-through rates, reviews your ad positions and creative messages and delivers targeted customers that convert into sales.
Summary of Paid Search Marketing Services
• Campaign Design & Architecture
• Copy & Creative Development
• Technology Assisted Bid Management
• Keyword Research & Development
• Competitive & Market Analysis
• Ad Performance Tracking
• Geo-Targeted Campaign Management
• Conversion Tracking & Reporting
• Ongoing ROI Analysis
Paid Search Methodology
Goals & Objectives - Collaboration with client to establish goals and objectives and to produce a measurable ROI for the pay-per-click program.
Campaign Analysis - We will provide an analysis of visible text and source code to determine how well your website(s) is positioned for PPC and ROI, including conversion opportunities.
Budget Recommendations – Recommend monthly budget based on your likely needs, including target products and services.
Finalize Budget - Determine the final budget in conjunction with your organization’s other marketing initiatives.
Media Selection - Establish the best fit for your campaigns, including Google AdWords, Yahoo! Search Marketing, Bing and Ask.com.
Current Campaign Audit - SteerPoint Marketing will perform a complete audit on existing PPC accounts. Using this data, we’ll be able to develop a strong PPC strategy which may mean maintaining your current direction with more focused and specific techniques, or it could involve a complete rebuild of your campaign.
PPC Account Setup - SteerPoint Marketing will create new accounts or review existing ones for your company at the respective PPC engines. Our relationship with the PPC engines gives us an open channel of communication to quickly place new keywords and ads throughout the life of the campaign.
Competitive Analysis - Understanding your competitors bidding strategy, their habits, bid break points and how much they might be willing to spend over any given time period, will provide a better understanding of where your ad can competitively place to get excellent exposure at the most effective price.
Keyword Research & Analysis - SteerPoint Marketing will make keyword recommendations based not only on the words most important to your business, but on the terms and phrases offering the highest returns. Ongoing management will ensure the expansion and continued refinement of this list, accommodating changes in your business, audience and products.
Ad Creative - SteerPoint Marketing’s expert team has the experience to mix the message with the desired result. We’ll monitor your click-through response, ROI and CPA continually while measuring ad creative results and adjusting as needed.
A/B Testing - Analysis of testing various combinations of ad copy to help determine the most effective configuration for improving ROI.
Campaign Adjustments and Ongoing Optimization - Campaign updates as needed, including ad copy, keywords, and maximum cost per click, daily keyword budgets and bidding strategies.
