"Pay Per Click" Management

Pay per click (PPC) is a "web-marketing" process used on search engines where advertisers pay when someone clicks on an ad located on a foreign website, search engine or blog to draw visitors to the advertiser's website.
Advertisers bid on keywords to match their products and services to a specific target market. Most PPCs are known as "sponsored links" or "sponsored ads".

AdCenter

Microsoft's cost per click ad network. While it has a few cool features (including dayparting and demographic based bidding) it is still quite nascent in nature compared to Google AdWords. Due to Microsoft's limited marketshare and program newness many terms are vastly underpriced and present a great arbitrage opportunity.

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AdWords

Google's advertisement and link auction network. Most of Google's ads are keyword targeted and sold on a cost per click basis in an auction which factors in ad clickthrough rate as well as max bid. Google is looking into expanding their ad network to include video ads, demographic targeting, affiliate ads, radio ads, and traditional print ads.