Posts Filed Under "Social Marketing"

B-to-B Marketing and Internet Marketing

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Where is the market for 2010? B-to-B and internet marketing!

Recently Google and research firm OTX produced a study that showed 59% of companies cut their marketing budgets for 2010.  We all know that budget cuts mean usually mean traditional marketing took a big hit.  With today’s internet world you can connect to more with less.  Having your company with an effective social media connection and a strong email / PPC campaign will show you great results then traditional print.

If you are not looking into SEO, PPC and Social media marketing you are already running 3rd or 4th in line for your next opportunity.

Fishers Freedom Festival Parade Live!

John Slimak | No Comments »

Steerpoint Marketing is going to broadcast the Fishers Freedom Festival Parade today as part of their Internet marketing.  Steerpoint was hired by the board of directors of Fishers Freedom Festival to create a new web 2.0 website and handle all the internet marketing needs for a successful festival. We are utilizing justin.tv to handle the rebroadcast and streaming of the video to the site.

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Why are there so many Twitter Quitters?

John Slimak | No Comments »

The word Twitter is being used from your local tv stations all the way to MSNBC. People hear that it’s the ultimate social media platform that you can be active with some of your favorite newspersons, movie star, professional athlete and friends from your past. But once you sign up you realize that there are little security feature to prevent people from following you and reading your every thought. Then there are the Twitter groups.

1. “Newbies”
New people who are trying to figure out what Twitter is and why is it getting so much media attention. Most of these people had a Facebook / MySpace account and understand the meaning of social media. What they are not ready for is our second group of people on Twitter – the Narcissistic Group!

2. “The Narcissistic Group”
These are the people who think everyone cares about everything mundane in their life. These people will let you know the color of the bird in their back yard, size of the new shoe they just purchased, color of their latest toe-jam and information about sitting in traffic doing nothing. These people tend to burn out the “Newbie’s” fast. After a Newbie gets a taste of these people they leave with the understanding that Twitter is about people bitching or talking about nothing and leave within the first 60 days.

3. “Tweet – Spammers Group”
These people will make about 20-30 updates a day to pitch their product or service. After about the 15th “Tweet-spam” you are ready to run for cover. The best is when a member of the narcissistic group crosses over to spam and you get the worst of both worlds. In the end these people offer about as much social interaction as an outdoor billboard.

4. “I Can’t Quit Group”
These are people who are afraid to quit and lose their last “frontier friends”. I find these people lack some form of social skill and find Twitter makes them part of the in-crowd. They follow everyone and think Twitter is cool. They believe everything posted without question and think everyone is a friend.

5. “The Social Norm Group”
Last group are the ideal Twitter group. These are the people or companies that actually use Twitter to keep us informed without driving us to end our Twitter life. This group will mix both business and personnel information that is useful in ones daily life and also tend to follow and comment on other accounts to engage in the social interaction. You will notice that these people like to engage without wasting your time and energy of useless post.

In the end sit back and enjoy the wonderfull world of Social Media!

Facebook Social Rubbernecking

John Slimak | No Comments »

socialrubberneckingOk, after three months of posting and commenting (SEO testing) on Facebook I came to the conclusion that Facebook is a fantastic social media site to reconnect to current and past friends/people. In my short time on Facebook I did generate traffic to sites as planed from specific post. The biggest surprise was the Social Rubbernecking that took place daily. Just like the person driving by a car accident (looking to see something bad) people did respond 85% more to a post or comment if a negative emotional/experience was connected to the comment or post.

It became clear over the past few months that people wanted to hear and engage with other people that are in trouble or experiencing a tough time (hence the title Social Rubbernecking). So, my opinion (everyone has one) if you want to use Facebook for business, make sure you are engaging the viewers with emotion and real life experience.

Indianapolis Social Marketing Site!

John Slimak | No Comments »

If you haven’t checked it out yet you need to take a look at Smaller Indiana.  This is a great Indiana social site connecting people in the Hoosier state.  I have been on this for about two weeks and have be introduced to some fantastic people.

Smaller Indy