Search Engine Optimization
PPC out of Control
If you are not comparing your PPC development to your Organic results then you are wasting money!
After a week of new client interviews this week I was once again reminded of how many companies call “PPC” – “SEO”. I was also shocked on how many companies are running a strong PPC campaign but the organic results have not developed over the life of the campaign.
When you engage an Internet marketing strategy you need to be clear on the roles of PPC and Organic and set milestones so that you know they are both working in your best interest. Remember PPC is a lot of upfront work and then just a few tweak here and there depending on your market. But what tends to happen is the cash flow from managing a PPC campaigns is so strong the organic optimization takes a back seat. The mentality is: “if I get the company to the top spots for their main keywords they are going to reduce monthly spend and in return reduce my monthly”.
Now I caution you to avoid the “triple dip” game. Triple dip is when you had your site developed on a proprietary system (one that you don’t own nor have full access to the code to have an independent seo firm provide an annual review report) and they are in charge of your PPC and Organic. Once you are inside this “web development box” it becomes financially tough to make a move right or left. You are sometimes bounded by the lack of information to make an informed decision.
Think of PPC and Organic SEO as the Ying and the Yang of Internet Marketing. You need them both but you need control and results more!
Google’s algorithm for AOL is changing and not for the better.
In the past week we have seen some changes to Google Algorithm and today we notice either a bug in the algorithm or a fault. If you didn’t know in the past you could use the search action on AOL and get Google’s real results without all the filtering forced on your average Google search. Today on the Search term “pallet racks” the number one company has not been in the top 30 for last 2 months. In fact this site falls behind on links, authority, keywords and just about everything you can weigh.
