Internet Marketing
Get to know Google Adwords and Analytics.
If you are a small to medium business owner you need to understand Google Adwords and Google Analytics. In the past 3 years I have found that business owners that understand both have greater success on the web. Owners that are in tune with the Internet market can also use the powerful reports to make informed changes to web and traditional marketing channels.
In the past 6 months I have seen a client go from little knowledge about the web to become a leader in internet marketing for his product line.
Knowing where you have been on the web, seeing the trends for today will guide you in the right path for tomorrow!
B-to-B Marketing and Internet Marketing
Where is the market for 2010? B-to-B and internet marketing!
Recently Google and research firm OTX produced a study that showed 59% of companies cut their marketing budgets for 2010. We all know that budget cuts mean usually mean traditional marketing took a big hit. With today’s internet world you can connect to more with less. Having your company with an effective social media connection and a strong email / PPC campaign will show you great results then traditional print.
If you are not looking into SEO, PPC and Social media marketing you are already running 3rd or 4th in line for your next opportunity.
