Posts Filed Under "Internet Marketing"

Get to know Google Adwords and Analytics.

John Slimak | No Comments »

If you are a small to medium business owner you need to understand Google Adwords and Google Analytics. In the past 3 years I have found that business owners that understand both have greater success on the web. Owners that are in tune with the Internet market can also use the powerful reports to make informed changes to web and traditional marketing channels.

In the past 6 months I have seen a client go from little knowledge about the web to become a leader in internet marketing for his product line.

Knowing where you have been on the web, seeing the trends for today will guide you in the right path for tomorrow!

Posted in Blog, Internet Marketing

B-to-B Marketing and Internet Marketing

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Where is the market for 2010? B-to-B and internet marketing!

Recently Google and research firm OTX produced a study that showed 59% of companies cut their marketing budgets for 2010.  We all know that budget cuts mean usually mean traditional marketing took a big hit.  With today’s internet world you can connect to more with less.  Having your company with an effective social media connection and a strong email / PPC campaign will show you great results then traditional print.

If you are not looking into SEO, PPC and Social media marketing you are already running 3rd or 4th in line for your next opportunity.

Posted in Blog, Internet Marketing, Social Marketing

Google to Stop Support for Internet Explorer 6

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Well its about time.

I am tired of companies using Internet Explorer 6 due to lazy-ass tech on site.  All the rumors of IE 7 or 8 being unsafe or the crazy point that Firefox is trash finally get discredited by Google.

“Dear Google Apps admin,

In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology.  This includes faster JavaScript processing and new standards like HTML5.  As a result, over the course of 2010, we will be phasing out support for Microsoft Internet Explorer 6.0 as well as other older browsers that are not supported by their own manufacturers.

We plan to begin phasing out support of these older browsers on the Google Docs suite and the Google Sites editor on March 1, 2010.  After that point, certain functionality within these applications may have higher latency and may not work correctly in these older browsers. Later in 2010, we will start to phase out support for these browsers for Google Mail and Google Calendar.

Google Apps will continue to support Internet Explorer 7.0 and above, Firefox 3.0 and above, Google Chrome 4.0 and above, and Safari 3.0 and above.

Starting this week, users on these older browsers will see a message in Google Docs and the Google Sites editor explaining this change and asking them to upgrade their browser.  We will also alert you again closer to March 1 to remind you of this change.

In 2009, the Google Apps team delivered more than 100 improvements to enhance your product experience.  We are aiming to beat that in 2010 and continue to deliver the best and most innovative collaboration products for businesses.”

So, in a nut shell, if you are a tech at a company and you still don’t want to move all your computers from an 11-year old platform, your dated excuses are weeeak!

Google, you are my hero and I am forwarding this to all my clients!

Posted in Blog, Internet Marketing, Tech Update, Web Design

Brand Identity on the web

John Slimak | No Comments »

In the past few weeks I have come across more and more companies that don’t look at the web as part of their brand identity.  In most cases it is the company “gate keepers” that are fighting the connection of the brand awareness and the web.  It’s not that they don’t want to promote their brand; most don’t get the web as a value market channel.  People in these roles are missing the web 2.0 connection with their day to day life.  The web is continuing to explode as the number one research tool and not understanding the habits of your clients and getting your brand on the screen is a sure-missed opportunity in branding. If your Director of Information Service or Marketing Specialist has made any comments in the past that your company doesn’t need SEO, Internet Marketing, or Web Brand Identity, you need to stop and reevaluate your marketing plan.  With all the newspapers and magazine shut down consumers will spend more time on the web for product research and daily news – not being found is no fun place to be!

Posted in Internet Marketing

Fishers Freedom Festival Parade Live!

John Slimak | No Comments »

Steerpoint Marketing is going to broadcast the Fishers Freedom Festival Parade today as part of their Internet marketing.  Steerpoint was hired by the board of directors of Fishers Freedom Festival to create a new web 2.0 website and handle all the internet marketing needs for a successful festival. We are utilizing justin.tv to handle the rebroadcast and streaming of the video to the site.

fflogo

Posted in Internet Marketing, Social Marketing