How Google’s Latest Updates Impact Your Digital Marketing Strategy
Google has introduced three updates that they believe digital marketing companies should take note of to spam and problems in the future.
How Google’s Latest Updates Impact Your Digital Marketing Strategy
Google has introduced three updates that they believe digital marketing companies should take note of to spam and problems in the future.
Unleashing the Power of Data: Exploring the New Google Analytics 4 Updates
Google Analytics 4 (GA4) harnesses the power of machine learning to offer enhanced insights and automation.
The Mystery of Disappearing Google Reviews Unveiled
While it can be frustrating to see Google Reviews vanish, it is important to understand the factors that contribute to their disappearance.
The latest announcement from Google reveals a big new update for its search ranking algorithm: Google Helpful Content Update. This update is designed to help surface more valuable and relevant content.
Google’s May 2022 Core Update Is Here: What It Means for Your Website’s SEO
May was a busy month for major tech players. As of early June, the deployment of Google’s May 2022 Core Update is now officially complete, and many website owners and e-commerce professionals are wondering what it means for their SEO.
Google Ranking Algorithm and Google Product Reviews
The Google product reviews update is designed to promote review content that is richest in information, including their own product reviews, which will be promoted in its results rankings.
How the Latest Google Algorithm Updates Will Affect Your Website
Starting in late June, Google has started to incorporate algorithm updates targeting the user experience. Whether it is load times, user interaction, or layout, all parts of your website will be affected by the change in focus.
Latest Social Media and Google Changes
The month of May saw an absolute flurry of changes across many different advertising platforms, including Google and social media.
Negative Reviews vs. Malicious Attacks
It takes years to build a solid online business reputation. That reputation can be attacked and damaged irreparably in a matter of moments. We recently experienced an unexpected fire drill with multiple attacks on our reputation via social media. We scrambled to put into action many of the reputation management measures we coach our clients to maintain. We learned first hand how important it is to protect against guerrilla attacks; and, how,…
Planning for 2021: Google Page User Experience
The recently announced Google Ranking factor will not be live until sometime in 2021. However, SteerPoint is already taking these page experience factors into account on the new sites we are building – and, the current client sites we are refreshing and updating.
The Latest Algorithm Update from Google – The “Hawk”
On August 22, 2017, Google rolled out a new algorithm update that has since been called the “Hawk” update. It appears the Hawk algorithm update made changes to the way the local search filter works – namely, it alters last year’s Possum update. Understanding exactly what the Hawk update has changed and how it may affect your local business can help you stay ahead of your competitors.
Google Algorithm “Black hole?”
I’ve got a new one for everybody out there. Our fearless leader was doing some research on a prospect the other day and all of a sudden I hear, “Evan! Come look at this!” Grabbing my delicious mixed greens salad with carrots, strawberries, turkey and cottage cheese, I headed for his office.