Google Updates Archives - Steerpoint Marketing
March 18th, 2013 By - John Slimak
The search engine has not confirmed it yet, but according to our research of chatter online, Google rolled out their latest algorithm change last Friday. Webmasters and SEO consultants are checking client rankings today to see the effects.
This marks the 25th update – Google Panda Update 25.
Google says, “They are unlikely to confirm future Panda updates since Panda will be incorporated into their indexing processes.”Matt Cutts, whom is in charge of Google’s web search quality regarding spam, let it slip last week at SMX West that a Panda update would be rolling out Friday through the weekend. He continued with “Although an update is expected this weekend, don’t be surprised if you don’t notice it because the Panda updates are going to be more integrated and less noticeable in the future.”
The last confirmed Google Panda update was actually announced and did take place on January 22, 2013, #24, with 1.2% of English language queries affected.
SteerPoint will be checking client rankings this week to see how or if our clients are affected.
March 1st, 2013 By - John Slimak
From an SEO standpoint, the use of Infographics is a great visualization tool to be used with social media – they can be liked, shared, e-mailed to others, etc. – which can be linked back to a company’s website. Many of our clients request to have them specifically placed on their websites. They have been around now for about a year or so. Right now, they seem to be the “in thing” – but, are they really here to stay?
An Infographic is a unique way to convey an idea or explain steps in a process and/or timeline. But, if it looks like it’s too much work for the reader, does it really convey a message or just get ignored? SteerPoint Marketing has seen very good examples of Infographics yet some that are unattractive, ineffective and, therefore, we believe some, quite frankly, are just getting overlooked. Some tend to be too colorful, busy and the key informational message gets lost.
There are 3 different types of learning styles: visual, auditory and kinesthetic. According to the Visual Teaching Alliance, 65% of the population is categorized as visual learners. So, if you aren’t a visual learner, graphic information isn’t for you! Our advice would be to also reach out to the other 35% whom may receive your business marketing message in a better manner.
So in order to have a successful Infographic, one word of advice: simplicity. The goal is to get a message across – easily understandable.
Infographics, we feel, might be at their peak – will they decline in popularity?