SEO More the Search Results!
John Slimak | No Comments »Ok for everyone out there that thinks SEO is all about search results you need to keep reading!
We all know that an effective SEO campaign will get your web site high on the search results but a properly position SEO campaign will also help with your company or product brand. For example – I recently took on a client Castalia Homes for an SEO campaign for “Green Builders Indianapolis”. We all know the housing market is in the toilet and fewer people are looking to build a home. So this campaign was to gain in the rankings so that when the market starts to turn Castalia Homes has been branded as the Green Builder in Indianapolis. In fact by being found on page one of Google Castalia Homes was featured in the local newspaper as a Green Builder in Indianapolis.
So when you say you don’t need SEO for your company’s web site you are eliminating Brand awareness on the web.
