Indianapolis SEO News
Infographic
March 1st, 2013 By - John Slimak
From an SEO standpoint, the use of Infographics is a great visualization tool to be used with social media – they can be liked, shared, e-mailed to others, etc. – which can be linked back to a company’s website. Many of our clients request to have them specifically placed on their websites. They have been around now for about a year or so. Right now, they seem to be the “in thing” – but, are they really here to stay?
An Infographic is a unique way to convey an idea or explain steps in a process and/or timeline. But, if it looks like it’s too much work for the reader, does it really convey a message or just get ignored? SteerPoint Marketing has seen very good examples of Infographics yet some that are unattractive, ineffective and, therefore, we believe some, quite frankly, are just getting overlooked. Some tend to be too colorful, busy and the key informational message gets lost.
There are 3 different types of learning styles: visual, auditory and kinesthetic. According to the Visual Teaching Alliance, 65% of the population is categorized as visual learners. So, if you aren’t a visual learner, graphic information isn’t for you! Our advice would be to also reach out to the other 35% whom may receive your business marketing message in a better manner.
So in order to have a successful Infographic, one word of advice: simplicity. The goal is to get a message across – easily understandable.
Infographics, we feel, might be at their peak – will they decline in popularity?
Social Media For Your Business is Key
February 5th, 2013 By - John Slimak
We deliver unique social media marketing strategies that help clients enhance their relationships with their customers, employees, partners and even their competition to maximize their results and ROI. SteerPoint Marketing Social Media Managers will create a custom social media package based on your specific type of business and what would work best for you and your customers, therefore, actively participating in conversations on the web.
Social Media is having a profound impact on how consumers go through their daily lives, and just having a social media account is not enough. It is standard now for organizations today to create social media strategies to interact with consumers about their products, services and also share knowledge of their industry. Unlike traditional direct marketing where you hope for marketing feedback, social media can provide immediate, real time results through consumer participation. And, in turn, this multiplies to other potential customers. Participation by users is the backbone to all social media platforms. Some of the best social media opportunities that link back to websites and produce rankings on search engines include blogs, web press releases, social networking sites (Facebook, Twitter, Pinterest and Google+) and online video distribution sites.
Contact us today, and let us start connecting the dots between you and your future clients.
